Leadership Team


A world class leadership team made up of individuals with diverse skill sets and backgrounds.

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Rommel Roberts


Rommel Roberts is CEO & CTO of Redd Ash Technologies.  Rommel is an industry expert in the deployment of IP based physical security, wireless mobility solutions, enterprise computer hardware & artificial intelligence across industrial vertical markets.  Mr. Roberts also serves on the Technology advisory committees at the University of South Florida and Lake Technical College.  Rommel is passionate about health, fitness, exotic foods, supercars and enjoys endurance cycling.

Learn More About Rommel Here


Dianne Thomas-Roberts

Co-Founder & President

Dianne Thomas-Roberts is the Co-Founder and President of Redd Ash.  Dianne is a board member of Harbor House of Central Florida serving in the areas of fundraising, events, and financial management.  She is an enthusiastic hobby horticulturist of exotic fruits, vegetables and landscaping.


Laura Belen

Inside Sales Manager

Laura, Redd Ash’s Inside Sales Manager, has worked in the technology industry for almost a decade. Belen works closely with international tech & industrial distributors to procure best-in-class technology devices & software for Redd Ash’s customers. Laura and her team supports Rommel, providing oversight of the sales pipeline and workflow, ensuring a timely response to client and industry inquiries.  She also serves on the Redd Ash Leadership Council, working to deploy it’s sales & on-site installation strategies.  Outside of Redd Ash, Laura is an active community participant via Thrive Apopka church. 


Philip Minott

Estimating and Design Executive

Philip has worked in the network based physical security industry for the past 15 years. His responsibilities at Redd Ash include providing design consultation, estimating and strategic planning for all Redd Ash deployments. Additionally, Philip has conducted many extensive site evaluations and produced comprehensive engineered reports and system design drawings for some of the nation’s most prominent and complex enterprise systems. Outside of Redd Ash, Philip is an active member of Northland Church, a Yankees Fan, and a fitness enthusiast! We are very lucky to have him working on our team!

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Brian Velez

VP of IT / Infrastructure

Brian Velez is Vice President  IT/Infrastructure at Redd Ash Technologies.  Brian leads a team to support critical wireless communications, custom IoT solutions and the following IP based video systems: Avigilon, IndigoVision, Qognify, etc.  Furthermore, he continues to work to streamline the client’s maintenance costs, improve reliability, and increase network security.  Brian is a proud veteran of the United States Air Force.  He enjoys participating in network security conferences where the greatest minds in the tech industry come together to solve global network security hacking issues. 


Jim Ims

Director of Security Integration

Jim is our Director of Security Integration. With over thirty years of “real world” systems installation/integration experience, Jim brings several great ideas and knowledge to the team. Jim is known for  his keen attention to safety, efficiency and ability to meet critical deadlines. In his free time, he enjoys golfing and going on trips with his family in their RV! We feel very fortunate to have Jim on our team at Redd Ash Technologies!

Rebecca Toolsie

Rebecca Toolsie

Finance Team Leader

Rebecca's primary responsibilities in the company include finance, HR, and some operations. She told us that the best part of her job is “being able to touch a little bit of every part of our organization.” Rebecca is incredibly passionate about fitness outside of work, doing CrossFit 5 days a week in the morning. She also loves spending time with her three boys! Rebecca plays such a pivotal role on our team, and we are so lucky to have her at Redd Ash!